Swansea University Awards Digital Advertising Contract

Swansea University has officially awarded a contract for digital advertising services to Adgen Ltd. This contract is valued between £8,795 and £10,000 and will span over three years, commencing in March 2024, with a potential extension of an additional year.

The University sought an external contractor to assist in promoting key marketing and communications projects throughout the academic year, as well as various ad hoc media-buying needs. The selected contractor, Adgen Ltd, will provide expertise in managing and implementing comprehensive digital advertising solutions, including social media, search, and programmatic advertising targeted at both domestic and international students.

With a proven track record in handling digital campaigns, Adgen Ltd is expected to leverage its certifications and substantial experience within the Higher Education sector to help the University effectively navigate the complexities of student recruitment advertising. The aim is to attract a diverse cohort of students from the UK, EU, and beyond.

As such, Swansea University underscores its commitment to enhancing its visibility and reach through strategic digital marketing efforts, ensuring that aspiring students receive information about the opportunities available at the institution.